ESSENDANT X ACENDA X SHEIN
WEBINAR

Marketplace Momentum: The Future of Commerce

Live conversation with SHEIN Marketplace, Essendant, and Acenda

 

Tuesday, August 12, 2025

11 AM PT / 2 PM ET

SHEIN IPHONE MOCKUP (1)

Overview

Explore the strategies driving next-gen marketplace success with leaders from SHEIN Marketplace, Acenda, and Essendant. This discussion will unpack how challenger brands can stay nimble while scaling from listings and demand planning to managing operational pressures like tariffs and cross-border logistics. Don’t miss these actionable insights to future-proof your fulfillment and channel strategies.

SHEIN Marketplace is an exclusive, invite-only platform that positions your brand in front of a vibrant Gen Z audience that is passionate about fashion, beauty, and lifestyle. As one of the world’s most iconic shopping destinations, SHEIN now empowers U.S. sellers to showcase their products to a vast, engaged community. Our fully integrated e-commerce solution lets you effortlessly list, promote, and get paid. Unlock the tools to elevate your brand and connect with millions of next-generation consumers. Apply today to sell on SHEIN Marketplace.

Register Now

Meet The Speakers

PATRICK

Patrick Allard 

President of Essendant

Patrick Allard is the President of Essendant Fulfillment Services. He has 25 years in Omni-channel logistics and technology services driving revenue growth in dynamic, fast-paced, competitive environments. Previous to his current role, Patrick was the Chief Commercial Officer at Radial where he was responsible for leading their commercial strategy and execution of all facets of revenue operations. Prior to joining Radial, he served as the Senior Vice President and Chief Revenue Officer of Global eCommerce at Pitney Bowes. He also spent 12 years with Newgistics where he was responsible for the development of sales and go to market strategy, helping to facilitate hyper growth within the organization. 

 

TRENT LEE

Trent Lee

Co-Founder I CRO at Acenda I ex-Amazon I ex-Walmart

A 20+ year veteran of online marketplaces & retail, I’ve built my career at the forefront of e-commerce innovation. During a pivotal 9-year tenure at Amazon (2003–2011), I helped launch and scale multiple high-impact programs that shaped the company’s retail and marketplace strategies. In 2016, I brought that expertise to Walmart, contributing to the growth of its digital commerce initiatives. Today, I lead Sales and Growth at Acenda, a leading SaaS technology platform that connects brands and retailers to curated marketplaces such as SHEIN and others. Acenda is recognized for its robust technology & high-touch services, enabling our 1,000+ sellers to onboard faster, minimize errors, and process orders more efficiently than any of our competitors.
CYNTHIA

Cynthia Lee

Strategic Partnerships Lead, SHEIN

Cynthia is a seasoned professional specializing in the formation and growth of strategic partnerships at SHEIN. With extensive experience in both DTC and B2B e-commerce, she has honed her expertise across every facet of commerce, including mass production, branding, and business development operations. At SHEIN Marketplace U.S., Cynthia has played a key role in shaping go-to-market strategies with several major integration partners that have been instrumental to the platform’s growth. She has also shared her expertise through participation in multiple industry webinars, helping to educate and empower businesses navigating the evolving digital commerce landscape.

About Essendant

Essendant is a leading national wholesale distributor of workplace essentials, providing a wide range of products including office supplies, technology, cleaning and breakroom essentials, industrial supplies, and furniture. With a focus on delivering speed, scale, and reliability, Essendant empowers resellers, e-commerce platforms, and retailers with access to an extensive assortment of trusted brands and value-driven logistics. Headquartered in Deerfield, Illinois, Essendant connects partners to the products and support they need to succeed in today’s fast-moving market.

About Acenda

Acenda is a cloud-based commerce platform that helps brands and retailers streamline their multichannel sales operations. Designed to simplify integration with top marketplaces like Amazon, Walmart, Target, and more, Acenda offers powerful tools for product syndication, order management, and real-time analytics. With a focus on scalability and speed, Acenda enables clients to increase sales, reduce operational friction, and grow their digital presence across today’s most influential commerce channels.