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WEBINAR 

Inviting Gen Z In to Shape the Future of E-Commerce 

Thursday, July 10, 2025   

11:00 AM PT / 2:00 PM ET

 

Speakers

  •  Michelle Evans, Global Lead, Retail and Digital Shopper Insights, Euromonitor

  • George Chang, GM & Head of U.S. Marketplace, SHEIN

 

Gen Z is rewriting the rules of commerce—and your brand needs to keep up. Join Euromonitor and SHEIN Marketplace for a conversation at the intersection of data, creativity, and digital-first strategies. Learn why Gen Z requires a multi-channel, values-driven approach, and how platforms like SHEIN are adapting in real-time with social insights, livestreams, and co-creation.

Key Takeaways:

 

Reaching Gen Z Through Values and Trust: Understand how transparency, authentic social engagement, and community-driven strategies are helping brands rebuild trust and foster loyalty with Gen Z.

The Power of Co-Creation: Explore how brands are turning real-time consumer feedback into product innovation and category expansion—empowering Gen Z to shape what they want to see next.

Mastering the Multi-Channel Moment: Learn how a dynamic mix of livestreaming, video commerce, and platform-native content is redefining how brands connect with Gen Z across digital and physical spaces.

Discover how Euromonitor and SHEIN Marketplace are helping brands grow—save your spot now!

 

Speakers

Michelle (1)

Michelle Evans

Global Lead, Retail and Digital Shopper Insights

 

Michelle Evans drives Euromonitor’s retail content and engagements, providing actionable insights into where and how consumers shop, as well as the evolving path to purchase. Based in Chicago, she has nearly 15 years of experience covering retail.

 

Clients across a range of industries tap into her in-depth knowledge of digital transformation, e-commerce, and tech innovation to accelerate growth strategies. Recognised as a retail thought leader, she was named a top retail influencer by RETHINK Retail (2021-2025). She leads the NRF’s Industry Partner Council as a member of the steering committee.

 

She has shared her expertise across industry events, including NRF: Retail’s Big Show, Shoptalk, Groceryshop, World Retail Congress, Money20/20, Finovate and eTail. Leveraging her master’s degree in journalism from Northwestern University, she has a reoccurring column in Forbes and is regularly quoted in publications globally.

George (1)

George Chang

GM & Head of U.S. Marketplace, SHEIN

 

George brings over two decades of e-commerce expertise to the table, with executive leadership roles at Newegg, Mirakl, Rakuten, Spreetail, Bedsure, Cymax Group and now SHEIN. Having operated on both the seller and marketplace sides, George possesses a wealth of knowledge that he is eager to share with sellers looking to navigate and succeed in today's competitive digital marketplaces.

About Euromonitor International

Euromonitor International is a global market research company providing strategic intelligence on industries, companies, economies, and consumers around the world. With more than 50 years of experience, Euromonitor delivers data and analysis that help businesses make informed decisions, identify opportunities, and understand the dynamic global marketplace. Headquartered in London, with offices across the globe, Euromonitor combines global insight with local expertise to support clients in navigating complex markets and staying ahead of trends.
 

About SHEIN Marketplace

SHEIN Marketplace is an exclusive, invite-only platform that positions your brand in front of a vibrant Gen Z audience that is passionate about fashion, beauty, and lifestyle. As one of the world’s most iconic shopping destinations, SHEIN now empowers U.S. sellers to showcase their products to a vast, engaged community. Our fully integrated e-commerce solution lets you effortlessly list, promote, and get paid. Unlock the tools to elevate your brand and connect with millions of next-generation consumers. Apply today to sell on SHEIN Marketplace.