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LAUNCH YOUR BRAND WITH US

Brand Expansion Playbook: Unlock Marketplace Wins for DTC & Retail Growth

Thursday, May 8, 2025   

11:00 AM PT / 2:00 PM ET

 

Join this expert-led webinar by Hawke Media and SHEIN Marketplace to harness significant growth opportunities for your brand. Learn to integrate your marketplace achievements with broader business goals for enhanced impact and sustained growth. Don’t miss out on the chance to elevate your brand’s presence and reach new audiences!

Key Takeaways:

 

Captivating Gen Z Shoppers: Uncover the benefits of SHEIN as a key platform, with its 150M+ customers, for effectively engaging and building loyalty with Gen Z.

Seamless Customer Conversion: Master the art of converting SHEIN shoppers into loyal customers of your DTC brand.

Leveraging Data for Strategic Advantage: Employ insights from SHEIN to refine your strategies and more effectively connect with the younger demographics.

Discover how Hawke Media and SHEIN Marketplace are helping brands grow—save your spot now!

Speakers

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Oscar D. Barbarin

Managing Director, Retail Media & E-Commerce Marketplace Management Hawke Media

 

Oscar D. Barbarin is the Managing Director of ARMR, a Hawke Media Company, following the acquisition of his agency, ARMR, by Hawke Media in June 2024. He founded and ran ARMR for nearly a decade, building it into a global e-commerce marketplace agency that addresses the economic, strategic, and tactical needs of international brands.

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Daniel Barry

Strategic Partnerships, SHEIN Marketplace

 

Daniel Barry is a strategic partnerships lead at SHEIN, where he forms partnerships with sellers and solution providers for SHEIN Marketplace. Formerly at Amazon and Pixi Beauty, Daniel specializes in partnership development that drive full funnel results, from awareness to acquisition. Daniel got his start in the agency world, forging partnerships in the entertainment and CPG industries, working with clients like Disney and Procter & Gamble. A graduate of San Diego State University, Daniel studied Marketing and currently resides in Los Angeles with his dog, Milo.

About Hawke Media

Hawke Media is one of the country's most rapidly expanding marketing agencies, dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. As Your Outsourced CMO®, Hawke Media provides CMO-level expertise to brands of all sizes, creating customized strategies that align perfectly with each client’s unique needs.

Since its inception, Hawke Media has helped over 5,000 brands grow through tailored marketing strategies designed for businesses across all sectors and revenue models. With a decade of experience, Hawke Media, founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, HawkeAI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.

About SHEIN Marketplace

SHEIN Marketplace is an exclusive, invite-only platform that positions your brand in front of a vibrant Gen Z audience that is passionate about fashion, beauty, and lifestyle. As one of the world’s most iconic shopping destinations, SHEIN now empowers U.S. sellers to showcase their products to a vast, engaged community. Our fully integrated e-commerce solution lets you effortlessly list, promote, and get paid. Unlock the tools to elevate your brand and connect with millions of next-generation consumers. Apply today to sell on SHEIN Marketplace.